[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.remivar.sk\/facebook-so-zmenami-reklam\/#Article","mainEntityOfPage":"https:\/\/www.remivar.sk\/facebook-so-zmenami-reklam\/","headline":"Facebook so zmenami rekl\u00e1m","name":"Facebook so zmenami rekl\u00e1m","description":"Pl\u00e1n zverejnen\u00fd v internej spr\u00e1ve v nede\u013eu dobrovo\u013ene roz\u0161iruje z\u00e1v\u00e4zok soci\u00e1lneho medi\u00e1lneho giganta z marca, ke\u010f s\u00fahlasil s t\u00fdm, \u017ee svoje reklamy na b\u00fdvanie v … ","datePublished":"2020-01-17","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.remivar.sk\/author\/#Person","name":"","url":"https:\/\/www.remivar.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"remivar.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.remivar.sk\/wp-content\/uploads\/img_a304064_w16576_t1564504936.png","url":"https:\/\/www.remivar.sk\/wp-content\/uploads\/img_a304064_w16576_t1564504936.png","height":0,"width":0},"url":"https:\/\/www.remivar.sk\/facebook-so-zmenami-reklam\/","wordCount":365,"articleBody":"Pl\u00e1n zverejnen\u00fd v internej spr\u00e1ve v nede\u013eu dobrovo\u013ene roz\u0161iruje z\u00e1v\u00e4zok soci\u00e1lneho medi\u00e1lneho giganta z marca, ke\u010f s\u00fahlasil s t\u00fdm, \u017ee svoje reklamy na b\u00fdvanie v USA bude mo\u017en\u00e9 vyh\u013ead\u00e1va\u0165 pod\u013ea miesta a inzerenta.\u00a0Reklamy boli pou\u017e\u00edvate\u013eom slu\u017eby Facebook doru\u010den\u00e9 iba selekt\u00edvne na z\u00e1klade t\u00fdchto \u00fadajov, ako to, \u010do zar\u00e1baj\u00fa, \u00farovne vzdelania a miesta, kde nakupuj\u00fa.\u00a0Ved\u00faci aud\u00edtora, b\u00fdval\u00fd v\u00fdkonn\u00fd predstavite\u013e Americkej \u00fanie ob\u010dianskych slob\u00f4d Laura Murphy, si v m\u00e1ji 2018 najal Facebook, aby zhodnotil svoju v\u00fdkonnos\u0165 v oblasti \u017eivotne d\u00f4le\u017eit\u00fdch soci\u00e1lnych ot\u00e1zok.\u00a0Murphy konzultoval s desiatkami skup\u00edn ob\u010dianskych pr\u00e1v na tejto t\u00e9me v r\u00e1mci jej celoro\u010dn\u00e9ho auditu, za pomoci pr\u00e1vnikov z firmy Relman, Dane & Colfax. Jeho nede\u013en\u00e1 26-stranov\u00e1 spr\u00e1va, ktor\u00e1 sa zaober\u00e1 aj moderovan\u00edm a presadzovan\u00edm obsahu a snahou zabr\u00e1ni\u0165 zasahovaniu do volieb a s\u010d\u00edtan\u00ed obyvate\u013estva v roku 2020, bola jej druhou aktualiz\u00e1ciou.\u00a0Datab\u00e1za vyh\u013ead\u00e1vate\u013en\u00fdch rekl\u00e1m na b\u00fdvanie sa zavedie do konca roku 2019 Murphyov\u00e1 povedala, \u017ee o\u010dak\u00e1va, \u017ee datab\u00e1zy pracovn\u00fdch pon\u00fak a finan\u010dn\u00fdch produktov bud\u00fa k dispoz\u00edcii v priebehu bud\u00faceho roka.\u00a0Cielen\u00e9 reklamy \u0161it\u00e9 na mieru jednotlivcom s\u00fa chlieb a maslo – \u00fa\u010dtuj\u00fa sa za v\u0161etok, ale len o k\u00fasok viac ako 50 mili\u00e1rd dol\u00e1rov ro\u010dn\u00fdch tr\u017eieb v minulom roku. Je nepravdepodobn\u00e9, \u017ee by vyh\u013ead\u00e1vanie rekl\u00e1m malo v\u00fdznamn\u00fd vplyv na podnikanie spolo\u010dnosti Facebook. Analytici v\u0161ak upozornili, \u017ee ak\u00e9ko\u013evek obmedzenia t\u00fdkaj\u00face sa schopnosti zacieli\u0165 reklamy by mohli odradi\u0165 inzerentov.\u00a0Tento krok je pravdepodobne s\u00fa\u010das\u0165ou strat\u00e9gie spolo\u010dnosti uk\u00e1za\u0165 regula\u010dn\u00fdm org\u00e1nom, ktor\u00ed robia dobr\u00fa pr\u00e1cu, ktor\u00e1 kontroluje svoju vlastn\u00fa slu\u017ebu – v s\u00falade s existuj\u00facimi antidiskrimina\u010dn\u00fdmi z\u00e1konmi – a nepotrebuje pr\u00edsny pr\u00edstup z\u00e1konodarcov. Dod\u00e1va sa, preto\u017ee spolo\u010dnos\u0165 \u010del\u00ed rast\u00facim regula\u010dn\u00fdm tlakom.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (20 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook so zmenami rekl\u00e1m","item":"https:\/\/www.remivar.sk\/facebook-so-zmenami-reklam\/#breadcrumbitem"}]}]